You already know that online affiliate marketing operates within plenty of niches. From promoting tech services to the nutra sector, there's a lot of scope. And amongst them lie PPC affiliate programs. The ones that cater specifically to other businesses and advertisers. Although they weren't talked about much earlier, their popularity is slowly speeding up and dominating the affiliate market.
So what exactly are they? We will find out with this blog. Let's delve into what PPC platforms are, what their affiliate programs entail, and how you can choose the best one. In the end, we will also tell you about one that's highly lucrative in its offerings and definitely shouldn't be missed out on.
What are PPC ad platforms?
Let's understand what PPC ad platforms are first before jumping to PPC affiliate programs.
PPC platforms are online advertising platforms where advertisers create and manage their ad campaigns. They can target them to a very specific audience within a budget, track their performance, and optimize based on it. This includes all PPC (pay-per-click) ad formats, such as text ads, popunder ads, in-pag push ads, banner ads, native ads, etc. Advertisers are charged for every click or impression that the ad receives.
So, ultimately, you can say that they are responsible for the delivery of ads.
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So, what are PPC affiliate programs?
PPC affiliate programs are nothing but affiliate programs run by PPC platforms. Instead of promoting a product, you promote a PPC advertising platform here.
On registering as an affiliate, you receive a unique affiliate code or link. You promote the platform among business owners and advertisers and get them to sign up as well. Once they do sign up and make a deposit, you receive up to 10% commission on it. The more advertisers you bring, the higher your earnings will be.
And who are these programs for?
Typically, we can say that these programs are for affiliate marketers who have connections with business owners, advertisers, marketers, or marketing agencies. Since you will have to bring in someone who will run ads using the network, it helps if you are already in touch with these people.
So, these programs are best for individuals who:
- have a blog that is read by business owners or advertisers
- are social media influencers with their target audience being business owners or advertisers
- themselves are business owners and are in touch with a community of plenty of others
But hey, there are no restrictions. If you feel that you can excel with PPC affiliate programs, then you are definitely welcome.
But, how to choose the best one?
You won't believe it, but there are actually plenty of PPC affiliate programs out there. Some offer high commissions, and others lower. Some have an entry criteria; others don't. So how can you choose the best ones among them all? Here's a simple guide.
Commissions
No matter what niche, high commissions are what we are all here for. You shouldn't settle for less, either.
Commissions are incentives awarded to the affiliates in return for promoting their business. It usually varies depending on the product/service that is being promoted. For PPC affiliate programs, it can range anything between 5% to 30%, based on two different models:
- pay-per-action, where affiliates are awarded a fixed percentage only when their referral takes a specific action. For example, on first deposit or transactions made by your referral (usually advertiser)
- revenue share, where affiliates earn a percentage of revenue generated by the referral (usually publisher)
So, always look for PPC affiliate programs that offer high commission rates, along with transparency and timely payouts.
Cookie Durations
Cookie duration is simply how long a cookie remains active in a user's browser before it expires. For affiliates, this determines the timeframe within which they are eligible to earn commission after someone clicks on their unique affiliate link. Suppose your cookie duration is 30 days, and a user just clicked on your affiliate link but did not take the desired action that will earn you a commission. This starts a clock, and if the user comes back to take the action within 30 days, you will be eligible for commission.
The higher your cookie duration will be, the easier it will become for you to not miss out on any commissions.
Payout Criteria
Many PPC affiliate programs allow you to withdraw commission earned only when a specific minimum limit is achieved. For instance, some would allow you to withdraw with the minimum limit being as low as $100 or even $1000. This eliminates the option to leave after making some quick cash. So, always check with the ad network what the payout criteria look like and whether it fits your requirements or not.
Payout Methods
Next, consider the payout methods. What would you do if you made money only to end up not being able to withdraw it?
Payout methods refer to the ways an affiliate can withdraw their earnings. Commonly used methods include through platforms like PayPal, Payoneer, and Bank Transfer. However, many affiliate programs are also gradually shifting to Bitcoin and other methods. So, check compatibility first if you're working with affiliate programs from different countries and shift to platforms that make international transactions easy.
Tracking tools
Another important criterion is the tracking and reporting tools provided by the affiliate programs. Ensure that you can accurately track your commission balances and withdrawals and get access to transactions made by your referrals. One step further, and you get access to the overall performance of your affiliate promotional strategy. Make sure that the tools and reports are accurate, which leads to appropriate optimizations.
Terms and Conditions
We know nobody likes to read pages and pages of terms and conditions, but this is important. See what you're stepping into first. By reading the T&Cs, you can get a better idea of what you can expect from the platform and find important information about commissions, payouts, eligibility, liabilities, and the safety of personal data.
Once you sign up with the program, you automatically agree to all their terms and conditions. So, it's best to check them first to avoid any misunderstanding later on.
7Search PPC- The Best PPC Affiliate Program
Now, you're probably on the search for the best affiliate marketing platforms. We have got one option for you- 7Search PPC's affiliate program.
7Search PPC is a superior advertising platform that connects advertisers seeking ad space to publishers selling their space through a real-time bidding system. Their affiliate program is just as lucrative, with an opportunity to earn a high commission. Once you sign up, you are allotted an affiliate code and link. From here on, you can promote the ad network any way you want and get advertisers and businesses to join the platform. If they do join and deposit a certain amount, you earn a commission on it.
Details about the program:
- Everyone is free to join the program. There's no need to be a part of the advertising platform beforehand.
- Commission Structure: Earn up to 10% commission on each deposit made by your referral. Your referral also becomes eligible to earn upto a 35% welcome bonus on their first transaction.
- You become eligible for commission as soon as your referral uses your code to create an account.
- Earn only on valid transactions- no fake or failed unsuccessful transactions will be entertained.
- Dedicated tracking tool- that keeps a record of your commissions and transactions made by referrals.
- Cookie duration: N/A
- Payout Methods: Payoneer, PayPal, Bitcoin, Wire Transfer
- Minimum Payout Limit: $100
It's important to note that there are no restrictions on how you promote. You can use social networks, blogging, advertising, and even personal recommendations to bring in users. The best part is that you can run affiliate marketing ads through the platform itself.
Conclusion
PPC is one of those affiliate marketing niches that is going to see an impeccable rise in the coming years. Together, both become a solid combination, all thanks to the separate booming industries. You wouldn't have to invest anything yourself. Just recommend the platforms to advertisers, and you're good to go.
But remember the most important part- choose the affiliate program wisely. Analyze the commission structure, pay attention to payouts and cookie duration, and check the reputation of the platform itself to see if it will be easier to promote. You're all set for high earnings when you partner with the best affiliate network.
Frequently Asked Questions (FAQs)
What are PPC affiliate programs?
PPC affiliate programs are launched by PPC ad networks that award affiliates with commissions for bringing advertisers to the platform.
Who can join PPC affiliate programs?
Since PPC platforms centrally cater to advertisers and businesses, anyone with that audience can join the program. But sometimes, affiliate programs might have some other entry criteria and even ask you to join their platform first to become an affiliate.
What to look for in PPC affiliate programs?
Look at the commission structure, payout criteria, payout methods, cookie duration, tracking and reporting features, and the T&Cs when you're in search of the best PPC affiliate programs.
Can I earn a lot through PPC affiliate programs?
Most programs offer commission rates between 5% to 20% on pay-per-action and revenue share models. So, the more active advertisers and publishers you bring in, the more you can earn through them.
Which is the best PPC affiliate program?
7Search PPC's affiliate program is the best one when it comes to earning commissions and payout criteria. The platform is easy to promote and harnesses a good reputation of paying affiliates timely.
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